This campaign’s purpose was to rebrand Robert’s in order to maintain current customers as well as gain new ones. I wanted to recreate the logo because I felt it was more modern and eye catching than the previous design. It’s easier to tell that the bird is a crane in origami form than the line drawing. I created their new stationery to match, adding a few triangles around the edges for design. Next I created a hanging poster advertising Crane’s offer for a free small coffee on International Coffee Day. A couple extra things I did were putting the new logo design on the doorway and packaging. I also created a brand guide for Crane to follow with their new logo design. Featured are the cover, logo and font explanation, and the do’s and don’t’s.