The purpose of this campaign was to rebrand Millard Auto Service and help bring in new customers. The client wanted the logo to show motion. I did this by using the lines coming off the car, then having the car gradate from red to yellow, and for a final touch I italicized ‘Millard Auto’. After that I created their stationery and new t-shirts to wear in the shop. The next step was to create a direct mailer that would go out to the residential area surrounding the shop, as well as a Facebook account to create a social media presence. Finally, to be a bit more modern, I designed an e-blast to send to clients who sign up for the new rewards program.