This campaign’s purpose was to rebrand Robert’s in order to maintain current customers as well as gain new ones. I felt the logo was a little too stereotypical and needed something to show Robert’s individuality. I decided to focus more on the landscaping side of the company by adding the hand shovel to the logo, but that’s also something used in a small garden so it ties in the nursery. The next move was to create their new stationery. Then I created a couple magazine ads. The idea behind these was to focus on the current ‘Save the Bees’ movement. Each ad shows a close up image of a bee on one of the special flowers Robert’s nursery was selling. I used those images in Instagram posts to get the younger generation more involved. Finally I updated a few pages of their website.